Software strategies and more…

Salesforce.com continues to ramp up its cloud offering and bolster its position as a leading business applications provider for companies of all sizes. All indications show that later this month there is a big announcement coming from SFDC and VMware about their joint product launch that combines SFDC’s could applications with VMware virtualization technologies. You can see the mock up landing page created here .

Now I am going out on a limb here, but I expect a lot to be made of this partnership as SalesForce.com and VMware bring two big trends together to offer scalable applications and infrastructure environments for their customers – perhaps being one of the first to link Software as a Service (SaaS) with Infrastructure as a Service (IaaS). This positions them very well against Microsoft and IBM and in some cases ahead of Oracle in terms of dynamic customer offerings. A successful partnership may also continue the trend away from maintenance agreements that many large software vendors rely on for earning reports and re-invest back into development.

What else may this mean?

Well given the growth of virtualization (take and assessment here)  in corporate data centres and an increase in the usage of  web-based software to meet employee and business needs – these two technologies have a natural fit. By combining the ability to support growing server needs to an ability to dynamically apportion computing, application and processing resources needed for spikes in business demand (say a large payroll run to the opening of a new store and IT needs for adding people, processes and applications based on projected not real commerce) companies may flock in droves to an offering like this with pretty clear ROI and limited risk.

Build on top of this the growing application platform that SFDC brings with AppExchange and ChatterExchange and real-time application deployment, messaging and even management of both physical and web-based resources becomes readily available to businesses big and small.

Granted this is all speculation – but I’ll definitely be updating this blog in few weeks when the cat is out of the bag.

I have been thinking of a hybrid cloud for a while.

Over the past several years it was my opinion that certain technologies made sense to offer as a SaaS business model. Tried and true IT services such as datacentre, processing power, storage, application hosting etc. allowed for businesses of all sizes to access infrastructure or platform technologies in a fairly vanilla format to scale their IT capabilities at the rate of business need rather than and invest and wait or wait and invest approach.

Now it occurs to me that many mid and large organizations are better off utilizing a ‘hybrid cloud’ architecture to meet the needs of their employees, business processes and the extended business. This hybrid cloud focuses more on the client side applications and business processes. Yet this model is far from simple.

One article I recommend reading is by Vanessa Alvarez and is called “Management Tools will be the Cloud Glue”. In short, the article talks about new management tools that utilize web and open source tools to address the different workloads and functions that businesses need as their data, applications and business processes – that are enabled by IT travel across mainframe, client/server, and SaaS/PaaS/IaaS models – and make these visible to the IT department. Interesting companies doing this include CloudSwitch , enStratus, and Intelliden (now part of IBM).

Another by Charles Babcock is “Hybrid Clouds Floating to Enterprise Forefront” . In his InformationWeek article Babcock also talks about the challenge of adopting infrastructure and platform as a Server tools while also addressing governance and security requirements. Again the theme here is the need of more complex businesses to manage their data and ensure that custom processes are effectively implemented across the business – whether this is on-premises, hosted, or integrated with a pure cloud solution.

Both of these articles touch on the needs of more mature organizations and their challenge to combine technology that has been customized to meet existing business processes with the scale and availability of cloud services. It has been my opinion, given my experience in the ERP space as an analyst and product manager for Microsoft Dynamics, that partners and ISVs would be well positioned to offer line of business applications as a service. This would allow for organizations that had a stable core ERP (finance, operations, supply chain, etc) environment to implement and grow in a more ‘dynamic’ fashion.

Yet, as I continue to think about why this has been slow to happen it occurs to me these partners and ISVs must still struggling with multitenancy issues. In other words, the line of business processes that I assumed would naturally lend themselves to the cloud are also those that may have been most customized. Thus while they can be hosted, this is typically in isolation (single tenancy). Such a model is not (profitably) scalable the way platform as a service and even ‘office’ as a service is.

So what may be the next step?

I feel the future for many organizations will still be a hybrid cloud model. The maturing of management tools and services will help many organizations focus on managing their data and information security while optimizing its provisioning across on-premise and cloud services. In the case of business applications this may take the form of core accounting tools being brought into the cloud akin to how many HR and payroll apps already are. Through management and security tools more accounting, billing, payable information can be exposed to a greater number of planning, operations and eco-system tools that live both locally and within the cloud.

I am still working collecting more insight on how mid and large organization can successfully adopt a hybrid solution and welcome your point of view.

Woke up to read (amongst a weekend worth of posts) the following article from Information Week’s Global CIO: Oracle’s Larry Ellison Declares War On IBM And SAP.

I must admit it hasn’t been a secret that Oracle has been marshaling for this battle, after all any company that spends approximately $25 Billion in acquisitions since 2005 (source) must start making money back at some point. The ‘billion dollar’ question in my opinion is whether the promised fusion of all its applications really works?

Having worked for a company that at one time stated an intent to unify its ERP code across all of its disparate applications only to find that neither customers or partners wanted this – not to mention the engineering pitfalls that become readily apparent – I doubt whether the current plans for fusion can be met in a way that will appease all the stakeholders Oracle needs to oust IBM or SAP as the respective market leaders in high-end servers and business applications.

In the Global CIO article, “Ellison promised that the second half of 2010 will be a momentous one for not only Oracle but also the entire IT industry and its enterprise customers because that’s when Oracle will roll out its completely reengineered Fusion software lineup along with more integrated and optimized Oracle-Sun systems, along the lines of the wildly successful Exadata 2.” Given this promise happened during the Oracle earnings calls, I cannot see how this is much more than a rally cry to sales that he hopes to the Wall Street will echo in an increase of stock price.

By the way Oracle’s stock price, much like Larry’s bid to win the America’s Cup back for many years prior to this one, has been stuck in the doldrums - neither rising or falling much over the past several years – recently it has grown at market average but still trailed SAP, IBM and Microsoft’s growth. A reflection that while Oracle has been busy amalgamating and consolidating many IT players there has not been an overwhelming belief that will pan out for Oracle or its customers.

One important aspect of fusion that Oracle promises, but again trails some of its immediate rivals, is that Oracle promises many of its fusion application can be run either on-premise or via the cloud. SAP realized the need for this hybrid strategy when it attempted in 2007 to launch Business By Design and Microsoft has been working on this since 2005 with its Software+Services strategy. And IBM has been driving its ability to deliver infrastructure as a service and many of its applications as a service for the past several years as well – these have culminated into its Smarter Planet initiative. So Oracle is far from being a thought leader here.

Personally, I think the most telling quote is at the end of the article, Larry says, “So we’ll be delivering those applications both by selling the software directly, kinda the old way of doing it, which is still the most popular, by the way; we’ll be selling the Fusion applications integrated with our hardware—our servers and our storage and our networks; and we’ll be selling it on the cloud.” He later added, “our cloud or somebody else’s”.

This is worth noting if you read the article on Oracle sniffing (original post by Dennis Howlett). Might one conjecture that by acquiring SUN and (especially)  JAVA that Oracle will start charging customers relentlessly for access to any products Oracle deems ‘fused’ thus boosting revenues at the potential expense of customer privacy and satisfaction? Will customers stand for this (thus allowing Oracle to achieve the stated path of dominating IBM and SAP in their respective markets?) or might their customers seek out comparable solutions from IBM, SAP and others for database, BI, ERP, CRM, etc during their next refresh?

Time will tell.

I am a huge fan of BI as a Service.

I first started thinking about BI-a-a-S when I attended a FAST Search and Transfer analyst conference back in 2005 when they were talking about BI applets rather than search applets. Their vision at the time was that BI needed to be web enabled and customizable by the user of the data and the job at hand. In January 2008, FAST was gobbled up by Microsoft (a BIG SAP miss in my humble opinion) and its enterprise search thought leadership seemed to dissipate.

But the need for web-based enterprise business intelligence has continued to gain momentum. Both the need and opportunity for this technology has recently come back into the limelight with the Economist article Data, data everywhere and has been furthered in blogs like Retention and Compliance: The other side of the big data problem by Ramon Chen. Its my opinion if you combine these with social business trends as cited by Michael Fauscette in his recent blog post Applying social to business , web-based BI is well placed to automate and make search intelligent to hone business and customer experiences - all the while taking advantage of the dynamic storage and processing power coming on-line from a wide variety of infrastructure as a service offerings.

I expect savvy organizations will pay close attention to BI-a-a-S and how it allows them to make sense of their markets, customers and processes. I also foresee BI co-existing as both on-premise solutions and web-based depending on need and scale requirements, thus being more of a software+services solution rather than an either or solution.

Note: Microsoft promises we’ll see much more of FAST technology in the new version of SharePoint which is sorely needed given the poor search in previous versions.