Software strategies and more…

Face it. How many of us use Word anymore?

We still use Excel and PowerPoint, but writing is seldom done in Word anymore. It’s done in email and on the web. We write, more often than not, to share ideas. Word has evolved into Outlook – or more realistically – the multitude of email applications and text editing software products have come crashing together. Combine this with the plethora of ‘free’ text editors, both on and off-line that do all the things we need to post (blog, publish and email) and share (email, tweet, and instant messaging) information in a one to many format, and the drive to use a text editor isolated from the web just doesn’t make sense.

What has sparked this change? After a bit of web research, it seems the amount of reading has continues to decrease while the amount we are exposed to increases. An interesting write up (but not the only one) on this can be found here . To summarize, people are addicted to information – the more the better. At the same time we have become woefully impatient readers and want ideas encapsulated into snippets we can re-tweet’ at will. We constantly search for a grand idea that adds value or validates our own and with any luck may help yet another person make a decision that creates more information (adding to the global conversation) for us to access and share in a never ending cycle.

But I digress, my point is that we write (via email, messenger, tweets, blogs, etc.) to share our ideas with others and solicit feedback. And technology is evolving to meet our needs. The rise in social media based is based partially on inability of email to keep up with how we communicate to larger and larger audiences. Micro-blogging services combined with social media (Facebook, Twitter, instant messenger clients, etc.) are supplanting our use of emails to communicate with friends, family and co-workers. Furthermore what writing we do is being augmented by multimedia (pictures, audio, and video) to become more interactive resulting in conversations that are more compelling to our audience.  As such, this decade promises to take the preferred mode of communication in the digital age to the next level.

We have started to see products like Google’s Wave, IBM’s Lotus Live and Microsoft’s Office Live take form in an effort to make the sharing and collaborating of information and people more real-time. SAP, a world leader in structured business applications, seems to see an opportunity to provide its customers and the market with a solution for visually and graphically sharing what the other person is seeing, reading and conversing about. Nurturing the ability of many folks to generate and exchange ideas on a subject based on the information they are exposed to and expressing this to others in a means that are easier to follow.

SAP’s response to this model is interesting as they are the first large company that hails from a structured, data-centric world to offer a collaborative tool that is inherently based on the unstructured world of digital conversations.  Their product, tentatively called StreamWork (nee 12 Sprints) , is very un-SAP in that 1) its free and 2) its build to be used across web-platforms like Evernote, Discussit, and more products without the use of propriety code or back office development.

In my opinion, the up-side for SAP and StreamWOrk is huge. First, people can start seeing SAP as more than just a company that provides core business applications, but also a partner that facilitates the conversations between employees, customers and partners. Second, StreamWork can bring value from the wealth of business and customer data locked in business applications, databases, and the web by creating a simple form factor for sharing ideas. Finally, by allowing people across an organization or ecosystem to collectively share their opinions new products and services can be brought to market and change/customer benefits accelerated.

Much like my experience trying Google’s Wave I am still waiting for people to ‘wave back’, yet given my experiences with other social tools (twitter, facebook, blogs, etc) I have no doubt that one day I will wonder why we had email (in much the same way I wonder why we ever used Fax machines). While I don’t think that alone SAP will make Word irrelevant, it is now part of a pack that together quickly is changing the way we communicate with one another. And it’s my opinion it’s better to be on that bus than not.

In closing, SAP is taking a big gamble on how its brand and services are perceived by the market in an effort to gain share in the collaborative market. But with great risks comes great reward.

Note: Updated 12Sprints to SAP’s official name “StreamWork” on March 23, 2010.

Resources:

http://sapstreamwork.com/

http://12sprints.com/

http://www.youtube.com/12sprints#p/

Http://www.google.com/wave

http://www.officelive.com/en-us/

http://www.evernote.com/

http://www.google.com/buzz

http://en.wikipedia.org/wiki/Collaborative_software

http://www.hyperoffice.com/index.php

http://www.google.com/apps/

http://www.sap.com

https://www.lotuslive.com/en/